AI Match Level: High
Sales & Marketing Executive
Singer Sri Lanka PLC • Colombo
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Job Overview
The Sales & Marketing Executive is a pivotal role designed to drive strategic initiatives that enhance market position and increase revenue streams. This position merges sales acumen and marketing expertise to craft cohesive strategies that engage customers and foster brand loyalty. The Executive will collaborate with cross-functional teams and senior leadership to align sales and marketing efforts with the company’s overarching business objectives.
Key Responsibilities:
- Develop and execute comprehensive sales and marketing strategies that align with the company's business goals.
- Conduct market research to identify emerging trends, customer needs, and competitor activity to strengthen market positioning.
- Create and manage lead generation initiatives, developing targeted campaigns that drive customer acquisition and retention.
- Build and maintain strong relationships with key clients, developing tailored solutions that meet their specific needs while enhancing customer satisfaction.
- Monitor and analyze sales performance metrics to refine strategies and improve sales effectiveness.
- Collaborate with product development teams to provide market feedback and influence product enhancements based on customer insights.
- Design and implement promotional activities, overseeing content creation and ensuring brand consistency across marketing channels.
- Conduct regular presentations and reports to senior management, articulating performance results and strategic recommendations.
- Manage budgets for sales and marketing initiatives, ensuring optimal allocation of resources for maximum ROI.
- Coordinate with external vendors and agencies to enhance promotional efforts and brand visibility.
- Stay updated on industry best practices and emerging tools that can further enhance the effectiveness of sales and marketing efforts.
- Foster a culture of continuous improvement through feedback loops that enhance team collaboration and operational efficiency.
Objectives:
- Achieve a minimum of 15% growth in sales revenue within the first fiscal year.
- Increase customer acquisition rates by 20% through effective marketing strategies and campaigns.
- Enhance brand awareness by at least 25% measured through customer surveys and market feedback within 12 months.
- Develop and execute at least 5 successful multi-channel marketing campaigns each quarter, achieving key performance metrics.
Required Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
- Minimum of 5 years of progressive experience in sales and marketing roles, with a proven track record of achieving sales targets.
- Strong analytical skills with the ability to interpret complex data and develop actionable plans.
- Exceptional communication and interpersonal skills, with the ability to influence stakeholders at all levels.
- Proficient in marketing automation tools, CRM systems, and digital marketing platforms.
Key Responsibilities:
- Develop and execute comprehensive sales and marketing strategies that align with the company's business goals.
- Conduct market research to identify emerging trends, customer needs, and competitor activity to strengthen market positioning.
- Create and manage lead generation initiatives, developing targeted campaigns that drive customer acquisition and retention.
- Build and maintain strong relationships with key clients, developing tailored solutions that meet their specific needs while enhancing customer satisfaction.
- Monitor and analyze sales performance metrics to refine strategies and improve sales effectiveness.
- Collaborate with product development teams to provide market feedback and influence product enhancements based on customer insights.
- Design and implement promotional activities, overseeing content creation and ensuring brand consistency across marketing channels.
- Conduct regular presentations and reports to senior management, articulating performance results and strategic recommendations.
- Manage budgets for sales and marketing initiatives, ensuring optimal allocation of resources for maximum ROI.
- Coordinate with external vendors and agencies to enhance promotional efforts and brand visibility.
- Stay updated on industry best practices and emerging tools that can further enhance the effectiveness of sales and marketing efforts.
- Foster a culture of continuous improvement through feedback loops that enhance team collaboration and operational efficiency.
Objectives:
- Achieve a minimum of 15% growth in sales revenue within the first fiscal year.
- Increase customer acquisition rates by 20% through effective marketing strategies and campaigns.
- Enhance brand awareness by at least 25% measured through customer surveys and market feedback within 12 months.
- Develop and execute at least 5 successful multi-channel marketing campaigns each quarter, achieving key performance metrics.
Required Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
- Minimum of 5 years of progressive experience in sales and marketing roles, with a proven track record of achieving sales targets.
- Strong analytical skills with the ability to interpret complex data and develop actionable plans.
- Exceptional communication and interpersonal skills, with the ability to influence stakeholders at all levels.
- Proficient in marketing automation tools, CRM systems, and digital marketing platforms.
Key Responsibilities
As a Sales & Marketing Executive, you will drive revenue growth by developing and implementing strategic marketing campaigns and sales initiatives. You will analyze market trends and customer needs to maximize product visibility and engagement, fostering strong relationships with clients to enhance brand loyalty and market presence. Your efforts will directly contribute to achieving sales targets and expanding the company's market share.
Pre-screening Questions
The following questions will be asked during the application process to evaluate your fit for this role:
No pre-screening questions for this role.
Sales & Marketing Executive
Singer Sri Lanka PLC
Expires on: Oct 23, 2026
Salary
Negotiable
Job Type
Full-time
Expiry Date
23 Oct 2026