AI Match Level: High
Marketing Officer
Jayamaga Investments • Colombo
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Job Overview
The Marketing Officer plays a pivotal role in shaping and executing the marketing strategy to enhance brand presence and drive business growth. This position demands a blend of strategic insight and operational expertise to develop marketing initiatives that align with organizational goals. The Marketing Officer will collaborate with cross-functional teams to ensure cohesive messaging and optimized marketing efforts that resonate with target audiences.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies to achieve business objectives and enhance brand visibility.
- Conduct market research and competitor analysis to identify trends, consumer behavior, and emerging opportunities within the industry.
- Design and execute integrated marketing campaigns across various channels, including digital, social media, and traditional media.
- Collaborate with the sales team to create effective promotional materials and sales tools that drive engagement and conversion rates.
- Monitor and analyze campaign performance metrics, generating detailed reports to inform strategies and optimize future initiatives.
- Manage budget allocation for marketing projects, ensuring efficient use of resources to maximize ROI.
- Establish and maintain relationships with key media outlets, influencers, and industry partners to enhance outreach and brand credibility.
- Oversee content creation and curation, ensuring alignment with brand voice and messaging across all platforms.
- Facilitate training sessions for internal teams on marketing best practices, tools, and standards.
- Lead the coordination of marketing events, including trade shows, webinars, and promotional activities, to enhance brand engagement.
- Ensure compliance with relevant regulations and company policies while promoting ethical marketing practices.
Objectives:
- Achieve a minimum of 15% increase in brand awareness within target demographics by the end of the fiscal year.
- Generate a 20% increase in lead generation through implemented marketing campaigns within the first six months.
- Develop and launch at least three innovative marketing campaigns quarterly that exceed performance benchmarks.
- Enhance customer engagement metrics by 25% on social media platforms over the next 12 months.
Required Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is preferred.
- A minimum of 5 years of experience in marketing roles, preferably within a corporate environment or agency setting.
- Proven track record of managing successful multichannel marketing campaigns from inception to execution.
- Strong proficiency in data analysis tools and marketing automation software.
- Excellent communication, interpersonal, and project management skills, with a demonstrated ability to lead cross-functional teams.
- Familiarity with SEO, PPC, and social media advertising methodologies is highly desirable.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies to achieve business objectives and enhance brand visibility.
- Conduct market research and competitor analysis to identify trends, consumer behavior, and emerging opportunities within the industry.
- Design and execute integrated marketing campaigns across various channels, including digital, social media, and traditional media.
- Collaborate with the sales team to create effective promotional materials and sales tools that drive engagement and conversion rates.
- Monitor and analyze campaign performance metrics, generating detailed reports to inform strategies and optimize future initiatives.
- Manage budget allocation for marketing projects, ensuring efficient use of resources to maximize ROI.
- Establish and maintain relationships with key media outlets, influencers, and industry partners to enhance outreach and brand credibility.
- Oversee content creation and curation, ensuring alignment with brand voice and messaging across all platforms.
- Facilitate training sessions for internal teams on marketing best practices, tools, and standards.
- Lead the coordination of marketing events, including trade shows, webinars, and promotional activities, to enhance brand engagement.
- Ensure compliance with relevant regulations and company policies while promoting ethical marketing practices.
Objectives:
- Achieve a minimum of 15% increase in brand awareness within target demographics by the end of the fiscal year.
- Generate a 20% increase in lead generation through implemented marketing campaigns within the first six months.
- Develop and launch at least three innovative marketing campaigns quarterly that exceed performance benchmarks.
- Enhance customer engagement metrics by 25% on social media platforms over the next 12 months.
Required Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is preferred.
- A minimum of 5 years of experience in marketing roles, preferably within a corporate environment or agency setting.
- Proven track record of managing successful multichannel marketing campaigns from inception to execution.
- Strong proficiency in data analysis tools and marketing automation software.
- Excellent communication, interpersonal, and project management skills, with a demonstrated ability to lead cross-functional teams.
- Familiarity with SEO, PPC, and social media advertising methodologies is highly desirable.
Key Responsibilities
The Marketing Officer is responsible for developing and executing marketing strategies to drive brand awareness and generate leads. This role involves analyzing market trends, managing promotional campaigns, and collaborating with cross-functional teams to align initiatives with business objectives. The Marketing Officer plays a crucial role in enhancing customer engagement and contributing to revenue growth.
Pre-screening Questions
The following questions will be asked during the application process to evaluate your fit for this role:
No pre-screening questions for this role.
Marketing Officer
Jayamaga Investments
Expires on: Oct 23, 2026
Salary
Negotiable
Job Type
Full-time
Expiry Date
23 Oct 2026